The Ernst & Friends team is convinced of this. As a long-standing partner of the watch industry, wholesalers and specialized service companies, the northern German company supplies watch and jewelry technology, watch movements, microbatteries and complete workshop equipment to over 80 countries worldwide.
Highlights of the product range are e.g. ergonomic workbenches made in Germany, high-performance polishing motors with powerful suction and dust collection rates of over 98%, high-quality lapping machines and other quality equipment from BERGEON, ELMA, WALDMANN, GREINER and SWISOTECH, among others.
In addition, Ernst & Friends is the official EU distributor of VARTA Micro Power, has the general agency in Germany with distribution rights in EU and EMEA for SEIZAIKEN watch batteries and is the official european HUB for MIYOTA watch movements. The company also markets SMARTPRO gemmological testing equipment exclusively in Europe and distributes its own registered brands SWISOTECH, PRAC-TEC and XX-Treme.
The ERNST & FRIENDS team presented its competencies, article diversity and service strength at the international trade fair for high precision, EPHJ, at the Geneva Palexpo site from June 6 to 9, 2023.
Matthias Noack, Division Manager Watch Technology at ERNST & FRIENDS:
What is currently in particular demand from specialist retailers with watch workshops?
When planning and setting up workshops, the topics of workplace safety and health management are playing an increasingly important role, in addition to the high quality of the tools. Watchmakers in particular are at risk of developing muscular neck/shoulder tension or back problems in the cervical spine. Our own work table line-up – made in Germany – under the brand SWISOTECH therefore offers innovative padded 3D adjustable arm rests in combination with an electrical stepless table height adjustment. Another example are our high-performance polishing motors with 3,000 rpm and an extremely powerful dust extraction and separation performance. These devices, which we carry under our own PRAC-TEC brand, are currently among our absolute top sellers. Likewise the innovative diamond testers from SMARTPRO, with which you can test whether the diamonds on dials, bezels & co. are natural or synthetic diamonds – including certificate issuance.
SMARTPRO OPTIMUM I: This convenient diamond tester easily and safely distinguishes synthetic diamonds, natural diamonds as well as moissanites.
What current highlights or new products was E&F presenting at EPHJ?
At this year’s EPHJ we presented, among other things, our workbench range made in Germany with our new Laminar Flow Boxes. The combination of table and box offers a perfect workstation with integrated cleanroom features. A continuous air flow ensures that no dust or dirt can settle in the work area.
Another highlight is our new ergonomic Neon 2 chair, which not only adapts perfectly to the working environment, but also offers a particularly large number of adjustment options to provide optimum support for the watchmaker’s individual body. The easy-to-clean, washable seat cushions are another major benefit.
Ergonomic watchmaker workbench Delta-Futura-Team: height adjustable and expandable with lamp and compressed air/vacuum system.
THE NEW SMART PRO MAX
Big drum roll for our new superstar: We are happy to release the worldwide unique Smartpro MAX. This unique device can identify diamonds, CVD/HPHT, moissanite, simulants and also cubic zirconia!, within seconds. This function is made possible by Smartpro’s patented technology, which firstly ever combines thermal & optical testing with just one measuring tip.
The Smartpro MAX is the ultimate diamond multi-tester designed for jewelers and gem experts to determine the authenticity of gemstones with the highest precision and efficiency. The Smartpro MAX effortlessly and accurately distinguishes between natural, earth-mined diamonds and synthetic Type IIa/CVD/HPHT diamonds as well as moissanite including F1 moissanite and Cubic Zirkonia/CZ. The MAX is suitable for round brilliant cuts and almost all fancy cuts in the range from > 0.02 to 10 ct as well as for colorless stones from D to J.
Equipped with a 2.2″ TFT touchscreen, the Smartpro MAX offers user-friendly and very easy handling. Powered by a 1700 mAh built-in rechargeable battery, which can also be operated with a mains adapter, it is always ready for use. Available in 11 languages, it meets global requirements and is suitable for both loose and mounted stones to meet all your testing needs.
Let the new Smartpro MAX be your indispensable companion. Rely on the highest accuracy and ease of use to impress your customers and highlight your expertise. Contact us today to find out more about this ground-breaking technology and take your inspection processes to the next level! Prices on request!
Quick overview
All in One – easy and handy:
• First-ever combined Thermal & Optical Testing
• Easy, simple and quick testing
• One single test to identify precious stones, enhanced accuracy and
consistency
• Multilingual (11 languages)
• Tests both loose and mounted stones
Why MAX:
• Identifies Earth-Mined Diamonds from Lab Grown Synthetic type
IIa/CVD/HPHT Diamonds and Moissanite (including F1 Moissanite)
• Identifies Cubic Zirconia (CZ) / Glass and Estimate Diamond
Simulant
• Testing Range: Round brilliant cut and almost all fancy cuts
from > 0,02 to 10 ct.
• Color Range: For colorless stones D to J
• 2.2” TFT Touch Display
• Powered by 1700 mAh inbuilt battery, can be use with power adapter
Ear piercing with Studex: Safe, hygienic and painless
Ear piercing with Studex systems
Ear piercing with Studex systems is recognised and appreciated worldwide for its safety, hygiene and efficiency. Studex offers a range of systems that make ear piercing a pleasant and virtually painless experience for both the customer and the user.
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Studex System75
Gentle and precise: The Studex System75 is a virtually painless ear piercing system that impresses with its quiet and precise application. The ear studs are inserted gently and precisely into the earlobe.
Closed system: This sterile, closed system minimises the risk of infection and ensures maximum hygiene during the piercing process.
Safety clasp: Special safety clasps ensure that the ear stud sits securely and comfortably in the ear and does not fall out.
Hypoallergenic materials: The ear studs are made from hypoallergenic materials such as surgical steel, titanium and 14K gold, which reduces the risk of allergies and skin irritation.
Studex Universal System
Proven method: The Studex Universal System is a widely used and proven ear piercing system that is used in many professional piercing studios and jewellery shops.
Versatility: It is suitable for different types of ear piercings and is suitable for all age groups.
Hygiene: The ear studs are sterile-packed to ensure the highest standards of hygiene.
Advantages of ear piercing with Studex systemshttps:
Safety: Studex systems are designed to be safe and hygienic, minimising the risk of infection and allergies.
Comfort: The application is quick and virtually painless, which is particularly beneficial for children and sensitive individuals.
Wide availability: Studex systems and ear studs are available in numerous jewellery shops, pharmacies and piercing studios worldwide.
Quality: Studex uses high-quality materials that are hypoallergenic and therefore suitable for all skin types.
Using the Studex System75
Marvin Schröder – Trainee report at ERNST & FRIENDS GmbH
I started my traineeship at ERNST & FRIENDS GmbH on 01.07.2022. My name is Marvin Schröder and I am excited to give you an insight into my time as an apprentice at this diverse company. Switching to ERNST & FRIENDS was an important step for me and I would like to tell you about my experiences and the exciting areas of responsibility I have worked in so far.
ERNST & FRIENDS GmbH, located in Lanken near Hamburg, is a renowned wholesaler of hearing aid batteries and technology for watches and jewelry. The company is characterized by its wide range of products and its expertise in various technical areas. Apprentices at ERNST & FRIENDS have the privilege of working in an environment that places great value not only on high quality, but also on the further development of its employees.
My training began in the warehouse, where I developed a broad understanding of the products and their handling. This phase was essential to lay the foundation for my later work in sales. I spent most of my time in sales, as it was my main role. This is where I learned how important it is to understand customer requirements and offer suitable solutions. Direct contact with our customers by phone was a valuable experience that strengthened my communication skills.
Another important area was the handling of forwarding shipments for large orders. This gave me an insight into the logistics processes and the efficient coordination of deliveries. On the other Hand the accounting department allowed me to get to know the financial aspects of the company and understand the importance of accurate and careful accountancy.
In the marketing section, I was able to give free play to my creativity and work on various social media projects. Another particularly interesting aspect was further training in the use of engraving lasers, a technique that is particularly important in the jewelry sector. This training showed me how important technical know-how is in combination with creativity. Following this training, I was able to apply my knowledge directly in customer appointments.
The international nature of ERNST & FRIENDS also brought me into contact with the areas of import and export. Here I learned how complex international business relationships are established and maintained.
What I particularly appreciate about my traineeship at ERNST & FRIENDS is the high degree of personal responsibility that is given to the trainees. We are constantly encouraged to develop our own solutions and solve problems independently. This approach has not only helped me to acquire professional skills, but has also significantly promoted my personal development.
In conclusion, I can say that my time at ERNST & FRIENDS has been extremely educational and inspiring so far. I look forward to continuing to master new challenges and further develop my skills in this dynamic environment.
Exclusively: Quartz and Mechanical Movements from MIYOTA
Welcome to ERNST & FRIENDS, your official EU hub for mechanical watch movements and quartz from the renowned MIYOTA (Citizen) – made in Japan. When it comes to first-class movements, look no further, because we offer you a first-class selection of products that stand for quality and precision.
As a European customer, you benefit from a wide range of advantages offered by ERNST & FRIENDS:
Our special service at ERNST & FRIENDS is the tailor-made individualization of movements, including engraving and printing of rotors. We understand that branding and customization are essential tools for customer loyalty. Our experienced team is on hand to ensure your requirements are met and you get the best possible solution for your needs.
Examples of surface finishing services include:
If you are looking for the highest quality and a service that exceeds your expectations, then ERNST & FRIENDS is the right place for you. Discover the world of mechanical watch movements and quartz with us and be inspired by our passion for the art of watchmaking and precision.
From the IHK-MAGAZIN (February 2024): “The tailwind of the best in Germany”
From the IHK-MAGAZIN (February 2024): “The tailwind of the best in Germany”
Julia Jacqueline Ernst is training Marvin Schröder for
wholesale and foreign trade management.
Julia Jaqueline Ernst, Managing Director at ERNST & FRIENDS GMBH, and Torben Meyer, Co-Founder and Managing Director, see one reason for the good performance of their trainees in the support they give their trainees. “Offering support and coaching on the one hand and giving room for ideas and mistakes on the other is a special opportunity for every young person,” says Ernst. “We believe there is more to training than simply teaching the content according to the training plan. The personal development of the trainees is important to us. We try to take our time and look closely at where their strengths lie and where there are still certain weaknesses or uncertainties,” adds Meyer.
The internationally active trading company in the field of watch and jewelry technology and microbatteries in Elmenhorst in the district of Herzogtum Lauenburg wants to challenge and encourage its trainees. The prospective wholesale and foreign trade clerks are right in the middle of the action from day one – with the opportunity to make a direct contribution. “If an apprentice signals to us that he or she wants to take on more responsibility, we give them more challenging projects early on. That’s a special feature of our company: we quickly gain a lot of trust,” says Ernst. ERNST & FRIENDS has had positive experiences with this approach. “For example, we set up a new returns process,” continues Ernst. “We sat down with two trainees without any specifications and I was simply impressed by the great suggestions they came up with.”
Ernst and Meyer help cautious trainees who initially shy away from their own projects to find their personal strengths. “It’s completely normal to be nervous. It’s precisely at this point that it’s our job to help trainees leave their comfort zone,” says Ernst. For Meyer, being able to talk to each other rationally is part of this collaboration with his trainees. “We want to give them the confidence to address difficulties. We can’t find a solution if we don’t know the problem,” he says.
For Ernst and Meyer, support, freedom for their own ideas and trust are the right mix for a good apprenticeship. “The baggage we give our trainees is a great basis for the start of their career. They are well prepared,” says Meyer and Ernst adds: “That is always the aim when we train people. To gain committed people we can build on.”
To the article: How good training works – IHK Schleswig-Holstein
Service always brings more than it costs
The Ernst & Friends team is convinced of this. As a long-standing partner of the watch industry, wholesalers and specialized service companies, the northern German company supplies watch and jewelry technology, watch movements, microbatteries and complete workshop equipment to over 80 countries worldwide.
Highlights of the product range are e.g. ergonomic workbenches made in Germany, high-performance polishing motors with powerful suction and dust collection rates of over 98%, high-quality lapping machines and other quality equipment from BERGEON, ELMA, WALDMANN, GREINER and SWISOTECH, among others.
In addition, Ernst & Friends is the official EU distributor of VARTA Micro Power, has the general agency in Germany with distribution rights in EU and EMEA for SEIZAIKEN watch batteries and is the official european HUB for MIYOTA watch movements. The company also markets SMARTPRO gemmological testing equipment exclusively in Europe and distributes its own registered brands SWISOTECH, PRAC-TEC and XX-Treme.
The ERNST & FRIENDS team presented its competencies, article diversity and service strength at the international trade fair for high precision, EPHJ, at the Geneva Palexpo site from June 6 to 9, 2023.
Matthias Noack, Division Manager Watch Technology at ERNST & FRIENDS:
What is currently in particular demand from specialist retailers with watch workshops?
When planning and setting up workshops, the topics of workplace safety and health management are playing an increasingly important role, in addition to the high quality of the tools. Watchmakers in particular are at risk of developing muscular neck/shoulder tension or back problems in the cervical spine. Our own work table line-up – made in Germany – under the brand SWISOTECH therefore offers innovative padded 3D adjustable arm rests in combination with an electrical stepless table height adjustment. Another example are our high-performance polishing motors with 3,000 rpm and an extremely powerful dust extraction and separation performance. These devices, which we carry under our own PRAC-TEC brand, are currently among our absolute top sellers. Likewise the innovative diamond testers from SMARTPRO, with which you can test whether the diamonds on dials, bezels & co. are natural or synthetic diamonds – including certificate issuance.
SMARTPRO OPTIMUM I: This convenient diamond tester easily and safely distinguishes synthetic diamonds, natural diamonds as well as moissanites.
What current highlights or new products was E&F presenting at EPHJ?
At this year’s EPHJ we presented, among other things, our workbench range made in Germany with our new Laminar Flow Boxes. The combination of table and box offers a perfect workstation with integrated cleanroom features. A continuous air flow ensures that no dust or dirt can settle in the work area.
Another highlight is our new ergonomic Neon 2 chair, which not only adapts perfectly to the working environment, but also offers a particularly large number of adjustment options to provide optimum support for the watchmaker’s individual body. The easy-to-clean, washable seat cushions are another major benefit.
Ergonomic watchmaker workbench Delta-Futura-Team: height adjustable and expandable with lamp and compressed air/vacuum system.
EPHJ Geneva – Happy to welcome you!
Dear business partners and friends
We heartily invite you to visit our booth at EPHJ Geneva – the famous international trade show of high precision from June 6th – 9th 2023.
On our booth no. R23 we will present you our best-selling products as well as innovative novelties developed for watch manufacturers, service centers and wholesalers. Some highlights will be:
For further information pls. check our catalogues on our website or contact us: https://uhren-schmucktechnik.de/services/
Buying conditions and discounts as per well-known discount key.
Please contact us to arrange an appointment so we can schedule enough time for you.
Looking forward to welcoming you, we remain with best regards
Your ERNST & FRIENDS Team
JCK Las Vegas – Meet us there!
Dear Business Partners and Friends,
it would be a pleasure for us to welcome you at the JCK Las Vegas Show from 2nd – 5th June at our partner booth with SMARTPRO no. 53092.
At the show we are going to present our full SMARTPRO range, such as:
Looking forward to receiving your suggestion for an appointment, we remain with best regards,
Your ERNST & FRIENDS Team
SMARTPRO: innovative and smart diamond testing devices
Better on the safe side with SMARTPRO diamond testers
Read the article from the latest edition of the magazine “Juwelier Business”!
Diamonds that are artificially produced in a laboratory are on the rise. The differences from a natural stone cannot be detected with the naked eye or even a magnifying glass. So anyone selling watches and jewelry with diamonds should be sure whether they are dealing with natural stones or synthetic diamonds such as CVDs/HPHTs.
With the high-tech devices from SMARTPRO, ERNST & FRIENDS exclusively offers gemological testing equipment to distinguish between natural and man-made diamonds.
The portable SMARTPRO OPTIMUM (2855), for example, distinguishes between natural and synthetic diamonds as well as synthetic moissanites between 0.015 to 10 ct. – colorless to faint yellow (D-M).
The SMARTPRO AURA (2856) can analyze entire batches. It scans loose and set stones, identifies diamonds, CVDs and HPHTs, cubic zirconia (CZ) and synthetic moissanite incl. Forever One Stones, all colorless to faint yellow (D-K).
TIP: For the most reliable results, ERNST & FRIENDS recommends the 2-phase testing procedure.
Step 1: The popular SMARTPRO Multi Reader (2850) is used to distinguish diamonds from moissanites, simulants and cubic zirconia. The result “diamond” can be a natural or synthetic stone.
Step 2: Therefore, the SMARTPRO Optimum (2855) is then used to analyze whether the tested stone is a natural or synthetic diamond.
Both devices can be controlled with the intelligent SMARTPRO App – including a practical certificate to hand out to the customer. The application is very intuitive and simple. The result is given in seconds.
Our absolute bargain price for the combination set of READER and OPTIMUM (Art.nr. 2855.c):
Stop by and take a look! – ERNST & FRIENDS at the INHORGENTA 2023
Of course we won’t miss the opportunity to be present at this year’s INHORGENTA with an impressive booth and our competent sales team. Having already warmed up with our booth at the T-Gold in Vicenza, our team is now fired up to present you amazing product highlights from our TOP brands.
The great number of our trade show appearances each year shows: We keep our finger on the pulse of the industry and continue to value “face-to-face” communication. Of course we appreciate and use the opportunities of digitalization in our daily work to professionalize our processes. But that is precisely why the personal encounters with customers and partners during trade shows are a very special highlight in our calendar. Nothing creates more trust and shows more appreciation than a personal conversation, a friendly smile or a firm handshake. Visit us at booth A2.222 and convince yourself of our quality, competence and service!
At our booth, you will discover a multitude of brand-new innovations to marvel at, in addition to our well-known best-sellers. Special highlights at our booth will be the freshly released SMARTPRO AIR DO for pneumatic engraving and stone setting, our SWISOTECH height adjustable workbenches (fully equipped with air pressure and vacuum), professional WALDMANN workshop lighting, our MAGIC laser and CNC engraving machines, the extensive range of SMARTPRO diamond testing devices, the famous premium watch tools from BERGEON and many more.
We look forward to seeing you in Munich!