The Ernst & Friends team is convinced of this. As a long-standing partner of the watch industry, wholesalers and specialized service companies, the northern German company supplies watch and jewelry technology, watch movements, microbatteries and complete workshop equipment to over 80 countries worldwide.

Highlights of the product range are e.g. ergonomic workbenches made in Germany, high-performance polishing motors with powerful suction and dust collection rates of over 98%, high-quality lapping machines and other quality equipment from BERGEON, ELMA, WALDMANN, GREINER and SWISOTECH, among others.

In addition, Ernst & Friends is the official EU distributor of VARTA Micro Power, has the general agency in Germany with distribution rights in EU and EMEA for SEIZAIKEN watch batteries and is the official european HUB for MIYOTA watch movements. The company also markets SMARTPRO gemmological testing equipment exclusively in Europe and distributes its own registered brands SWISOTECH, PRAC-TEC and XX-Treme.

The ERNST & FRIENDS team presented its competencies, article diversity and service strength at the international trade fair for high precision, EPHJ, at the Geneva Palexpo site from June 6 to 9, 2023.


Matthias Noack, Division Manager Watch Technology at ERNST & FRIENDS:

What is currently in particular demand from specialist retailers with watch workshops?

When planning and setting up workshops, the topics of workplace safety and health management are playing an increasingly important role, in addition to the high quality of the tools. Watchmakers in particular are at risk of developing muscular neck/shoulder tension or back problems in the cervical spine. Our own work table line-up – made in Germany – under the brand SWISOTECH therefore offers innovative padded 3D adjustable arm rests in combination with an electrical stepless table height adjustment. Another example are our high-performance polishing motors with 3,000 rpm and an extremely powerful dust extraction and separation performance. These devices, which we carry under our own PRAC-TEC brand, are currently among our absolute top sellers. Likewise the innovative diamond testers from SMARTPRO, with which you can test whether the diamonds on dials, bezels & co. are natural or synthetic diamonds – including certificate issuance.

SMARTPRO OPTIMUM I: This convenient diamond tester easily and safely distinguishes synthetic diamonds, natural diamonds as well as moissanites.

What current highlights or new products was E&F presenting at EPHJ?

At this year’s EPHJ we presented, among other things, our workbench range made in Germany with our new Laminar Flow Boxes. The combination of table and box offers a perfect workstation with integrated cleanroom features. A continuous air flow ensures that no dust or dirt can settle in the work area.

Another highlight is our new ergonomic Neon 2 chair, which not only adapts perfectly to the working environment, but also offers a particularly large number of adjustment options to provide optimum support for the watchmaker’s individual body. The easy-to-clean, washable seat cushions are another major benefit.

Ergonomic watchmaker workbench Delta-Futura-Team: height adjustable and expandable with lamp and compressed air/vacuum system.

This week the company Seiko Deutschland GmbH appointed us as their exclusive distributor in Germany for SEIZAIKEN batteries and as an official sales partner for the whole EMEA economic area.

Our wide assortment of batteries from various brands was subject to many expansions and adaptations over the past years. This week it received another expansion wich will be a further improvement of selection options, margin and exclusivity for our partners. Seiko acknowledged our hard work over the past years and our pursuit of sustainable long-term partnerships by entering into an exclusive sales cooperation. We are very happy about that and are therefore intensifying our effort in strenghening the brand.

Despite not being so well known in Europe, SEIZAIKEN batteries meet the same advanced quality standards as other top brands. In fact they are unmatched in regards to being leakproof and their voltage stability. And, being a product of the famous SEIKO group, SEIZAIKEN batteries are the result of decades of research and development in the watch industry and perfectly optimized for modern quartz watches. All SEIZAIKEN batteries are 100% made in Japan.

Finally, we´ve arrived in our new building with around 1.200 m².
And although it was a hard piece of work moving with the entire warehouse, it already feels comfortable to be here in our new, modern and spacious office.
The connected, ultra-modern logistic and distribution center can be expanded at any time. Beside several packing stations we will have implemented a separate multi-lane assembling- and assortment department. We´d be glad to welcome you soon in our facilities.

We are delighted to announce that Mrs. Julia Jacqueline Ernst has joined our sales & marketing team on October 1st 2018.

Mrs. Ernst can look back at more than 10 years experience in the field of marketing, e.g. for brands like eBay and Coca Cola.

Based on her strong business to consumer knowhow she will focus on our buy & sell products, especially STUDEX – popular ear piercing system – and CONNOISSEURS – smart cleaning products for watches and jewelry.

The ERNST & FRIENDS team is looking forward to an exciting and successful cooperation.

Contact details:
Julia Jacqueline Ernst
Int. Key Account & Marketing Manager
Tel.: + 49 (0) 41 51 / 8879 586

Advertisment from bulletin d`informations No. 1238 Septembre 2018 – Europa Star CH Genf

All MIYOTA calibers on request