Welcome to ERNST & FRIENDS, your official EU hub for mechanical watch movements and quartz from the renowned MIYOTA (Citizen) – made in Japan. When it comes to first-class movements, look no further, because we offer you a first-class selection of products that stand for quality and precision.

As a European customer, you benefit from a wide range of advantages offered by ERNST & FRIENDS:

 

1. Straightforward communication: Our team speaks several languages, including German, English, French and Spanish. No matter which language you feel most comfortable with, we are there for you and can answer your questions and concerns clearly and comprehensibly.
2. Avoidance of currency risk: Thanks to our local presence in the EU, we can offer you settlement in euros, which minimizes the risk of currency fluctuations and offers you transparent pricing.
3. Extensive stock: We keep a large selection of MIYOTA top sellers in stock to ensure that you can get the movements you need quickly and reliably. Your satisfaction is our top priority, and extensive stockholding is an important part of our commitment to excellent customer service.
4. Individualization of movements: At ERNST & FRIENDS, we understand that every customer is unique and has individual requirements. That’s why we offer extensive movement customization options, including laser marking, CNC and hand engraving on plates, bridges, balance cocks and rotors, as well as thermal bluing of screws. These personalized details give your watches a unique touch and help to differentiate your brand and build long-term customer loyalty.

Our special service at ERNST & FRIENDS is the tailor-made individualization of movements, including engraving and printing of rotors. We understand that branding and customization are essential tools for customer loyalty. Our experienced team is on hand to ensure your requirements are met and you get the best possible solution for your needs.

Examples of surface finishing services include:

 

• Laser lettering: Precise and durable lettering that optimally represents your brand.
• CNC and hand engraving: The finest engravings on plates, bridges, balance cocks and rotors that add a touch of elegance and individuality to your watches.
• Thermal bluing of screws: A special treatment that gives your watches a unique color and highlights your craftsmanship.

If you are looking for the highest quality and a service that exceeds your expectations, then ERNST & FRIENDS is the right place for you. Discover the world of mechanical watch movements and quartz with us and be inspired by our passion for the art of watchmaking and precision.

 

 

The Ernst & Friends team is convinced of this. As a long-standing partner of the watch industry, wholesalers and specialized service companies, the northern German company supplies watch and jewelry technology, watch movements, microbatteries and complete workshop equipment to over 80 countries worldwide.

Highlights of the product range are e.g. ergonomic workbenches made in Germany, high-performance polishing motors with powerful suction and dust collection rates of over 98%, high-quality lapping machines and other quality equipment from BERGEON, ELMA, WALDMANN, GREINER and SWISOTECH, among others.

In addition, Ernst & Friends is the official EU distributor of VARTA Micro Power, has the general agency in Germany with distribution rights in EU and EMEA for SEIZAIKEN watch batteries and is the official european HUB for MIYOTA watch movements. The company also markets SMARTPRO gemmological testing equipment exclusively in Europe and distributes its own registered brands SWISOTECH, PRAC-TEC and XX-Treme.

The ERNST & FRIENDS team presented its competencies, article diversity and service strength at the international trade fair for high precision, EPHJ, at the Geneva Palexpo site from June 6 to 9, 2023.

 

Matthias Noack, Division Manager Watch Technology at ERNST & FRIENDS:

What is currently in particular demand from specialist retailers with watch workshops?

When planning and setting up workshops, the topics of workplace safety and health management are playing an increasingly important role, in addition to the high quality of the tools. Watchmakers in particular are at risk of developing muscular neck/shoulder tension or back problems in the cervical spine. Our own work table line-up – made in Germany – under the brand SWISOTECH therefore offers innovative padded 3D adjustable arm rests in combination with an electrical stepless table height adjustment. Another example are our high-performance polishing motors with 3,000 rpm and an extremely powerful dust extraction and separation performance. These devices, which we carry under our own PRAC-TEC brand, are currently among our absolute top sellers. Likewise the innovative diamond testers from SMARTPRO, with which you can test whether the diamonds on dials, bezels & co. are natural or synthetic diamonds – including certificate issuance.

What current highlights or new products was E&F presenting at EPHJ?

At this year’s EPHJ we presented, among other things, our workbench range made in Germany with our new Laminar Flow Boxes. The combination of table and box offers a perfect workstation with integrated cleanroom features. A continuous air flow ensures that no dust or dirt can settle in the work area.

Another highlight is our new ergonomic Neon 2 chair, which not only adapts perfectly to the working environment, but also offers a particularly large number of adjustment options to provide optimum support for the watchmaker’s individual body. The easy-to-clean, washable seat cushions are another major benefit.